You’re losing money on every sale...

Last week I had a conversation with a kitchen retailer that honestly shocked me.

She told me — proudly — that her gross margins were around 20%.

And she thought that was normal.

Here’s the problem…

At 20% margins, every time she sells a kitchen, she’s effectively paying her customer for the privilege of doing the work.

And the scary part?

She’s not alone.

Most KBB businesses don’t realise how dangerously low their margins actually are — and how fast that can put them out of business.

So I told her the truth:

Because more leads mean nothing if you’re losing money on every job.

More enquiries.

More designer hours.

More installs.

More stress.

And… more loss.

It’s like pouring more water into a bucket with a hole in it and being surprised it never fills up.

The simple fix?

Lift your gross margins before you lift your lead volume.

Once you have healthy margins, more leads will actually scale your profit — not your stress.

Inside The KBB Collective, this is one of the first things we teach: how to benchmark your margins properly, raise them with confidence, and still win the work.

If your margins aren’t where they should be — or you don’t even know the number — that’s the red flag.

If this resonates, book a call and let’s fix this before you burn another month of sales:

👉 Let's Talk

Because sometimes the most profitable thing you can do isn’t “more marketing”…

It’s raising the number that makes everything else work.

Speak soon,

— Josh

P.S. If you found this newsletter helpful or insightful please forward it on to others in the KBB industry. We’re out here doing God’s work.