We were drowning in leads... and starving for sales.

We wasted thousands chasing new leads — when the real problem was the ones we already had.

You’re in your showroom at 1pm on a Tuesday, but instead of a packed calendar of consultations, it’s so quiet you could hear a pin drop.

I’ve been there.

Every time the phone went quiet, we’d pour more money into ads.

More traffic. More enquiries.

But the conversion rate barely moved.

Turns out, the issue wasn’t quantity. It was quality of follow-up.

We were letting good leads go cold because we didn’t have a system:

  • No structure for how fast we called back.

  • No consistency in how often we followed up.

  • No process for moving people from “interested” to “booked.”

And when we finally tracked it?

We realised we were losing more than 70% of our enquiries — not because they weren’t good leads, but because we didn’t stay on top of them.

That one change — tightening our follow-up — doubled our monthly sales without increasing ad spend by a penny.

Inside The KBB Collective, we show you exactly how to build that system:

✔️ How to measure your conversion funnel (from enquiry → consultation → quote → sale)
✔️ The 5-minute rule that turns leads into appointments
✔️ And the scripts and automations that stop opportunities slipping through the cracks

You don’t need more leads.

You just need to stop losing the ones you already have.

P.S. If you found this newsletter helpful or insightful please forward it on to others in the KBB industry. We’re out here doing God’s work.