The Truth About High-Quality Leads

If you’ve ever thought, “Meta’s just for low-end leads,” think again.

It’s easy to assume Meta platforms (most notably Facebook and Instagram) are best for quick-hit, low-value leads—but we’re proving otherwise with results that speak for themselves.

One of my clients recently messaged me with some fantastic news. They’d just taken a deposit for a £70,000 kitchen from a lead who signed up through a Meta ad on Instagram.

That lead — a high-value customer — came in through a straightforward lead ad we ran in late September.

Here’s the thing: people looking to invest in quality are already on Meta, scrolling, engaging, and—yes—clicking.

They may not always seem like they’re in buying mode, but the data we’re seeing tells a different story. It’s about crafting the right message, targeting the right audience, and nurturing leads in a way that feels organic.

For any business in our industry, Meta isn’t just about lead volume; it’s about quality. A well-strategized Meta campaign can bring in buyers who are ready to invest in what you’re offering—if you know how to reach them.

It’s important to note that not all Meta leads are great quality. Yes you get spam leads, yes you won’t be able to get hold of some of them and yes some are very low value.

But when you’re selling £70,000 kitchens you don’t need an awful lot of them to make serious money with Meta ads.

Want to talk about how to make Meta work harder for you? Hit the button below and let’s talk.

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