The One Thing Your Customers Need Before They’ll Buy

What’s stopping someone from dropping £40,000 on a new kitchen?

It’s not price. It’s not the design. It’s not even the competition.

It’s trust.

No one makes a major purchase from a company they don’t trust. And trust isn’t built overnight. It’s built consistently, one interaction at a time.

So how do you build trust? Two ways:

1. Show up where your customers already are: That’s social media. Instagram, Facebook, TikTok—these aren’t just platforms; they’re your stage.

2. Tell your story: Why are you different? Why should they choose you? Your content needs to answer these questions and do it authentically.

We’ve helped kitchen companies leverage social media to:

• Showcase their craftsmanship in stunning visuals.

• Educate their audience with engaging videos.

• Share stories that connect emotionally with their ideal customers.

The result? Showrooms are buzzing. Inbox inquiries are flooding in. And “just browsing” customers are becoming loyal clients.

If your business is still trying to compete on price, you’re playing the wrong game. Compete on trust instead. Social media can help you build it.

Ready to see how it works? Let’s chat.

If you found this newsletter helpful or insightful please forward it on to others in the KBB industry. We’re out here doing God’s work.