Stop blaming your ads. Fix your conversions.

You don’t have a leads problem — you have a conversion problem. This was the most common question I got this week:

“We’re getting plenty of enquiries, but hardly anyone’s buying.”

If that sounds familiar, it’s time to diagnose why.

First, what counts as “bad”?

For cold audiences, anything under 25% is underperforming. For qualified leads, you should be hitting around 33% close rate.

If you’re nowhere near that — we need to find the leak.

There are usually three reasons you’re generating leads but not sales:

1. Bad qualification – They were never real buyers to begin with.

2. Weak brand positioning – Your price feels too high for what they perceive.

3. Slow or poor follow-up – Most “bad at sales” cases are really just “bad at getting back to people.”

If you’re the business owner, go through each of these.

Call a few “dead” leads once a month and simply ask why they didn’t buy.

They’ll tell you the truth once the deal is gone — and that feedback is gold.

If you’ve got a sales team, the same logic applies. Do they have a system? Are they using it? How fast are they replying? Are you reviewing calls or meetings?

This is why good companies have Sales Directors — to stop revenue leaking through the cracks.

Don’t waste another month wondering why your leads aren’t converting.

If you want to go deeper into fixing your sales process and boosting conversion rates — that’s exactly what we do every week inside The KBB Collective.

👉 Book a quick call and see if it’s a good fit for your business.

Josh

If you found this newsletter helpful or insightful please forward it on to others in the KBB industry. We’re out here doing God’s work.