She loved the kitchen... but hated the coffee ☕

You’ve designed, sold, and installed a stunning kitchen. The customer is thrilled—until you ask for feedback.

Instead of raving about the craftsmanship, the design, or the seamless installation...She complains about the coffee.

Yes, the coffee.

That’s exactly what happened to one of the retailers in my KBB coaching group.

He did everything right—except for one tiny moment that left a lasting impression.

Because branding isn’t just about your logo, website, or even your marketing.

It’s about every single interaction a customer has with your business. Every touchpoint either reinforces your positioning—or contradicts it.

That’s why in my coaching group, we tackle the things that actually matter when running a kitchen business.

The real-world issues that affect your reputation, sales, and long-term success.

And it seems pretty cathartic being in a room of other like-minded KBB business owners.

In April, we’re launching another cohort.

If you want to be part of it—where we deep dive into marketing, sales, finance, HR, systems, and everything else that makes a kitchen business thrive - reply to this email and we'll arrange a call.

See you inside,

Josh