Navigating Rising META Ad Costs this Black Friday-Cyber Monday Season 🚀

Black Friday and Cyber Monday are just around the corner.

Now, you might be wondering—what does this mean for your KBB brand? Let’s dig in.

Why is this Relevant to You?

BFCM (Black Friday and Cyber Monday) aren’t just big days in retail; they’re two of the largest online shopping days in the world.

Starting in September, we see e-commerce giants pumping their budgets across META platforms (Facebook and Instagram), aiming to capture every click and conversion they can.

And when the big players up their spending, it creates a ripple effect across the board.

In 2023, ad spend surged by 90% in the days leading up to Black Friday. This increase didn’t just add to the noise—it drove up competition, resulting in higher CPMs (cost per thousand impressions) across the board.

For smaller and mid-sized brands like yours, this means you’re paying more for every pair of eyes on your ads, often without any real increase in audience reach.

So, What’s the Strategy?

Consistency is key to staying in the game. But the real way to stand out? Incredible creative.

When the market’s this competitive, you need content that captures attention and compels engagement. High-impact visuals, powerful copy, and strategically targeted messaging can make the difference between an ad that blends in and one that drives genuine interest.

And yet, with costs peaking, it’s worth considering how heavily to push your META budget this season.

It might not be the best time to go all-in. Instead, think about where you can stretch your budget to maximize your impact without overspending.

Your Move:

• Refresh your ad creative now to ensure you’re putting out your best.

• Stay consistent, but be mindful of where you allocate budget.

• Potentially look to ramp up budgets after BFCM when things quieten down with a view to booking out your sales designers’ calenders for early jan and hit the ground running.

• Reach out if you'd like a deeper look into how we can optimize your campaigns to navigate these rising costs.(by clicking the button below)

Wishing you a successful (and strategic) holiday season ahead!

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