It's all about Content

If there’s one thing we’ve learned in 2024, it’s that customers are looking for more than just another product—they want expertise.

And for KBB businesses, that means offering value before the sale even happens.

How do you do that? Through content marketing.

Why Content Marketing is a Game-Changer for KBB Retailers

Here’s the reality: When potential customers are making big decisions about their kitchens, bedrooms, or bathrooms, they’re not looking for a sales pitch.

They’re looking for advice, inspiration, and—most importantly—trust.

Content marketing allows you to deliver all of that before they ever set foot in your showroom or fill out a lead form.

Think about it: When you consistently share valuable content—whether it’s tips, design trends, or expert advice—you’re positioning yourself as the go-to source of knowledge.

You’re not just another retailer trying to sell them something; you’re the authority they trust to guide them through one of the biggest purchases they’ll make for their home.

What Does That Look Like?

• Start a blog/newsletter: Share design inspiration, remodelling tips, or even ‘behind-the-scenes’ looks at your latest projects.

• Post how-to videos: Help potential customers visualize how your products can solve their problems or make their lives better.

• Share case studies: Real stories from real customers about how your products transformed their homes—nothing builds credibility like proof of success.

And guess what?

This doesn’t just boost your authority; it shortens the sales cycle.

When the time comes to make a purchase, they’ve already built a relationship with you—and the decision to buy from you becomes a no-brainer.

Ready to Lead the Pack?

Content marketing is the future of KBB sales.

The retailers who start now will not only see more leads but better-qualified leads.

Customers will come to you knowing they’re dealing with experts who’ve been helping them along the way, even before they set foot in your showroom.

So, what are you waiting for? Start sharing that expertise today.

If you found this newsletter helpful or insightful please forward it on to others in the KBB industry. We’re out here doing God’s work.