You aren't 1 in a million

You aren’t 1 in 1,000,000. You’re 1 in 10,000

There are 10,000 kitchen showrooms in the UK alone.

10,000

That’s roughly the capacity of Bristol Rovers FC stadium.

I know we live in a world where everyone is a snowflake. Precious, unique, entitled.

But here’s the thing.

The market doesn’t care.

You’re up against insane competition. Not just from the big boys like Wren and Howdens, but from other independents.

We’ve all had that question from a potential customer;

“Well how are you different from Wren or Howdens or Bob down the road”

You launch into your script - it’s engrained in you.

You’ve had to defend your company’s position relative to competitors like they were laying siege against you in the middle-ages.

The customer sees what we do as a commodity and that’s the sad truth.

Yes you’ll get one out of 20 who are discerning enough to understand the value discrepancy, the enhanced service, the better quality…

But you need to stand out from the rest and one thing that isn’t doing it is brochures.

You’re going to pin the future of your company on some printed paper?

I don’t remember the last time I picked up something printed other than a council tax bill.

Social media is where people - and most importantly your customers - are spending their time.

Whether you like it or not, they are on Facebook, Instagram on Tik-Tok

You need to meet them where they spend their time.

Be present

Show up daily

Make engaging content that doesn’t feel salesy.

Yes it’s a lot of work

Yes it will constantly drain you of time

But it will pay off in the long run.

But if you don’t have the time or patience or wherewithal to do it yourself? We know someone who can help